Post by nadinenadine on Mar 6, 2024 17:28:34 GMT 8
On Amazon, positioning a product in the best possible way is crucial: it allows you to appear in search results before your direct competitors. And to do this, you need to know how Amazon's algorithm works and adapt to its regulation to maximize product visibility. The position in the search results is strongly influenced by various factors, including the quantity of sales, the average time spent on the page, the number of images and obviously the reviews which, when positive, significantly affect the authoritativeness of the seller . Your objective must therefore be to obtain a good number/quality ratio of reviews which is a factor that helps improve the visibility of products on Amazon, making them appear among the first search results. And this causes pages with more reviews to show higher conversion rates. Therefore, one action that should never be overlooked is that of requesting testimonials .
Despite this, statistics show that only 50% of sellers ask for reviews: many neglect this step for fear of receiving negative and penalizing feedback and even those who do so often do not have a well-organised strategy. So how do you ask for a review? You have to be careful, because Amazon has real guidelines to respect, which it is essential to take into account. The advice is to make an honest request and ask the Loan Phone Number List customer to describe the overall experience, including the problems that he managed to solve thanks to the purchase of your product. it is also best to avoid practices such as pretending to be a customer to post a review, offering compensation to obtain feedback, using third-party services that offer free products or discounts for having reviews. Amazon Vine: what it is and how to exploit it for a shop that has just started selling on Amazon Amazon Vine is a review program run directly by the e-commerce giant, designed to help new sellers gain exposure and authentic reviews.
Especially for a store just starting up on Amazon, Amazon Vine becomes a significant strategic opportunity: the program involves trusted reviewers, known as "Vine Voices" , who are selected by Amazon to test and review new products. Obviously Amazon does not influence the opinions of Amazon Vine members, nor does it modify the reviews in any way: the testimonials collected in this way appear in the same place as the other reviews, distinguished by the special "Vine review of a free product" badge for maximum transparency. This initiative is therefore valuable and allows new sellers to obtain genuine and constructive reviews , helping to quickly build a good reputation. As a result, the visibility of the product increases considerably. Products reviewed by Vine Voices can appear prominently in searches and on product pages, attracting the attention of shoppers. We also remember that reviews are not only useful for positioning or for users looking for information: they can be used to improve your offer, adapting it to the needs of the market and becoming increasingly competitive.
Despite this, statistics show that only 50% of sellers ask for reviews: many neglect this step for fear of receiving negative and penalizing feedback and even those who do so often do not have a well-organised strategy. So how do you ask for a review? You have to be careful, because Amazon has real guidelines to respect, which it is essential to take into account. The advice is to make an honest request and ask the Loan Phone Number List customer to describe the overall experience, including the problems that he managed to solve thanks to the purchase of your product. it is also best to avoid practices such as pretending to be a customer to post a review, offering compensation to obtain feedback, using third-party services that offer free products or discounts for having reviews. Amazon Vine: what it is and how to exploit it for a shop that has just started selling on Amazon Amazon Vine is a review program run directly by the e-commerce giant, designed to help new sellers gain exposure and authentic reviews.
Especially for a store just starting up on Amazon, Amazon Vine becomes a significant strategic opportunity: the program involves trusted reviewers, known as "Vine Voices" , who are selected by Amazon to test and review new products. Obviously Amazon does not influence the opinions of Amazon Vine members, nor does it modify the reviews in any way: the testimonials collected in this way appear in the same place as the other reviews, distinguished by the special "Vine review of a free product" badge for maximum transparency. This initiative is therefore valuable and allows new sellers to obtain genuine and constructive reviews , helping to quickly build a good reputation. As a result, the visibility of the product increases considerably. Products reviewed by Vine Voices can appear prominently in searches and on product pages, attracting the attention of shoppers. We also remember that reviews are not only useful for positioning or for users looking for information: they can be used to improve your offer, adapting it to the needs of the market and becoming increasingly competitive.